Social metrics

Social Media Tools

Creator tools for TikTok, Instagram, YouTube, engagement, save rates, Shorts RPM, sponsorship pricing, media kits, creator income, and campaign ROI.

19 tools live
Explore categories7 tool groups

Tools in this category

TikTok Performance AnalyzerUse this TikTok performance analyzer to separate reach spikes, high-intent posts, early data, and baseline performance with denominator choices visible.TikTok Post Diagnostic ToolUse this TikTok post diagnostic tool to decide whether a post needs more time, a stronger hook, a follow-up, or a conversion push.TikTok Engagement Rate CalculatorUse this TikTok engagement rate calculator to compare videos, estimate account performance, and turn raw TikTok metrics into a clear percentage.Brand Deal CalculatorUse this free brand deal calculator to estimate a sponsorship price from audience size, engagement rate, deliverables, production cost, usage rights, and exclusivity.Brand Deal Profitability CalculatorUse this free brand deal profitability calculator to check whether a sponsorship fee still works after production costs, revisions, usage rights, exclusivity, fees, taxes, and time.Creator Media Kit BuilderUse this creator media kit builder to turn creator metrics, audience fit, proof, deliverables, and rates into a sponsor-facing media kit draft.Creator Campaign Breakeven CalculatorUse this creator campaign breakeven calculator to test whether expected impressions, clicks, conversion rate, order value, margin, and campaign costs can cover a creator campaign before launch.YouTube Shorts RPM CalculatorUse this YouTube Shorts RPM calculator to estimate revenue or calculate RPM with engaged-view figures from the same YouTube Analytics period.YouTube Engagement Rate CalculatorUse this YouTube engagement rate calculator to compare video interactions, account-level engagement, like rate, comment rate, and share rate.Instagram Engagement Rate CalculatorUse this Instagram engagement calculator to compare posts, reels, audience quality, and saves or shares against reach and followers.Instagram Story Engagement CalculatorUse this Instagram Story engagement calculator to understand story replies, sticker taps, exits, and navigation behavior.Sponsorship CPM CalculatorUse this sponsorship CPM calculator to compare creator quotes, expected impressions, media value, production cost, and price per deliverable.
Show all 19 tools

How to use this hub

Pick the tool by task, then check the assumptions.

Social media tools cover creator and sponsorship math: TikTok performance, engagement, save rate, view velocity, Instagram and YouTube engagement, Shorts RPM, brand deal pricing, creator revenue health, affiliate commissions, and campaign ROI.

Current coverage

TikTok performance, TikTok engagement, TikTok save rate, TikTok view velocity, Instagram engagement, Instagram Stories, YouTube engagement, YouTube Shorts RPM, brand deal pricing, sponsorship readiness, sponsorship CPM, creator revenue health, creator income, affiliate commission, and campaign ROI are live now.

Compare carefully

Creator metrics change by platform, niche, format, audience size, post age, denominator choice, and whether saves or shares show deeper intent.

Pricing limits

Sponsorship estimates depend on rights, exclusivity, production effort, usage period, deliverables, conversion history, and brand demand.

Common tasks

Start with the job, then open the matching tool.

Find the matching calculator for a specific question.