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Social metrics

Social Media Tools

Creator tools for TikTok, Instagram, YouTube, engagement, save rates, Shorts RPM, sponsorship pricing, media kits, creator income, and campaign ROI.

19 tools liveFree to use

Category hub

Tools in this category

Social media tools cover creator and sponsorship math: TikTok performance, engagement, save rate, view velocity, Instagram and YouTube engagement, Shorts RPM, brand deal pricing, creator revenue health, affiliate commissions, and campaign ROI.

TikTok Performance AnalyzerUse this TikTok performance analyzer to separate reach spikes, high-intent posts, early data, and baseline performance with denominator choices visible.OpenTikTok Post Diagnostic ToolUse this TikTok post diagnostic tool to decide whether a post needs more time, a stronger hook, a follow-up, or a conversion push.OpenTikTok Engagement Rate CalculatorUse this TikTok engagement rate calculator to compare videos, estimate account performance, and turn raw TikTok metrics into a clear percentage.OpenBrand Deal CalculatorUse this free brand deal calculator to estimate a sponsorship price from audience size, engagement rate, deliverables, production cost, usage rights, and exclusivity.OpenBrand Deal Profitability CalculatorUse this free brand deal profitability calculator to check whether a sponsorship fee still works after production costs, revisions, usage rights, exclusivity, fees, taxes, and time.OpenCreator Media Kit BuilderUse this creator media kit builder to turn creator metrics, audience fit, proof, deliverables, and rates into a sponsor-facing media kit draft.OpenCreator Campaign Breakeven CalculatorUse this creator campaign breakeven calculator to test whether expected impressions, clicks, conversion rate, order value, margin, and campaign costs can cover a creator campaign before launch.OpenYouTube Shorts RPM CalculatorUse this YouTube Shorts RPM calculator to estimate creator revenue from Shorts views, RPM assumptions, eligible views, and upload count.OpenYouTube Engagement Rate CalculatorUse this YouTube engagement rate calculator to compare video interactions, account-level engagement, like rate, comment rate, and share rate.OpenInstagram Engagement Rate CalculatorUse this Instagram engagement calculator to compare posts, reels, audience quality, and saves or shares against reach and followers.OpenInstagram Story Engagement CalculatorUse this Instagram Story engagement calculator to understand story replies, sticker taps, exits, and navigation behavior.OpenSponsorship CPM CalculatorUse this sponsorship CPM calculator to compare creator quotes, expected impressions, media value, production cost, and price per deliverable.OpenCreator Sponsorship Readiness CalculatorUse this creator sponsorship readiness calculator to see whether a creator profile is ready to pitch brands or still needs stronger proof, intent signals, or consistency.OpenCreator Revenue Health AnalyzerUse this creator revenue health analyzer to check whether creator income depends too heavily on one platform, sponsor stream, or revenue source.OpenCreator Income CalculatorUse this creator income calculator to combine platform revenue, sponsorships, affiliates, products, costs, and tax reserve into a monthly take-home estimate.OpenAffiliate Commission CalculatorUse this affiliate commission calculator to estimate conversions, sales referred, net commission, and earnings per click from campaign assumptions.OpenContent Campaign ROI CalculatorUse this content campaign ROI calculator to compare production costs, creator fees, ad spend, attributed revenue, profit, ROAS, and cost per lead.OpenTikTok View Velocity CalculatorUse this TikTok view velocity calculator to estimate views per hour, compare post pace, and project simple 24-hour or 7-day view totals.OpenTikTok Save Rate CalculatorUse this TikTok save rate calculator to compare deeper post intent from saves, shares, likes, and views.Open

How to use this hub

Pick the tool by task, then check the assumptions.

Category pages are meant to be useful on their own, not just lists. These notes explain what the group covers, where the limits are, and which pages deserve extra care.

Current coverage

TikTok performance, TikTok engagement, TikTok save rate, TikTok view velocity, Instagram engagement, Instagram Stories, YouTube engagement, YouTube Shorts RPM, brand deal pricing, sponsorship readiness, sponsorship CPM, creator revenue health, creator income, affiliate commission, and campaign ROI are live now.

Compare carefully

Creator metrics change by platform, niche, format, audience size, post age, denominator choice, and whether saves or shares show deeper intent.

Pricing limits

Sponsorship estimates depend on rights, exclusivity, production effort, usage period, deliverables, conversion history, and brand demand.

Common tasks

Start with the job, then open the matching tool.

These task groups make the category useful as a hub page, not just an alphabetized list of links.