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Brand Deal Pricing Template
brand deal pricing template
| Brand | Platform | Deliverables | Audience basis | Engagement | Base rate | Usage rights | Exclusivity | Production cost | Quote | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| Example Brand | TikTok | 1 video + 3 usage months | 50,000 followers | 5% engagement | $750 | $300 | $200 | $150 | $1,100 | Quote usage and exclusivity separately |
| Newsletter Sponsor | YouTube Shorts | 2 Shorts + link in description | 35,000 average views | 4% engagement | $900 | $450 | $0 | $220 | $1,130 | Check editing and reporting time before accepting |
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Brand Deal Pricing Template workflow checklist
Use this before entering final numbers into the calculator.
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How to use it with Toolkit Shelf tools.
- Separate the base deliverable rate from rights, exclusivity, and production cost.
- Write down the audience basis: followers, views, average views, or engaged audience.
- Use the brand deal calculator to estimate a starting rate.
- Use the profitability calculator before accepting a deal with heavy production work.
- Keep disclosure, payment timing, and reporting requirements in the notes.
Usage rights and exclusivity should be priced as separate line items when possible.
A high quote can still be weak if production, revisions, reporting, and taxes are not included.
This template is a planning aid, not legal or financial advice.