What is the difference between profit margin and markup?
Profit margin compares profit to selling price. Markup compares profit to cost. The same sale can have a 40% margin and a 66.7% markup.
How do I calculate net profit margin?
Subtract cost of goods and operating expenses from revenue, divide by revenue, then multiply by 100.
Should I use gross margin or net margin?
Use gross margin to understand direct product or delivery profitability. Use net margin when operating expenses matter to the decision.
How do I use target margin revenue?
Target margin revenue estimates the revenue needed to cover costs and still hit a chosen net margin. If the required revenue is unrealistic, review pricing, cost of goods, fixed costs, or scope.
Can this replace accounting or legal advice?
No. Business tools are scenario planners. Contracts, taxes, payment timing, accounting treatment, refunds, and legal requirements can change decisions.
What should I do after using a business tool?
Save the assumptions, compare a conservative scenario, and review the result with actual books, contracts, or an advisor before making a high-stakes decision.